Duffy’s Diner

Voted best breakfast in the area three years in a row, the rebrand for this Haverhill, MA institution had a lot to live up to. When John Sorraghan, took over Duffy’s Diner from his father, the desire was to create a fresh visual identity that spoke to the the values of the business – quality, friendly, approachable – while also playing homage to their Irish roots and the family’s chocolate lab and namesake, Duffy. In addition to the visual identity, we created a new user-friendly website that really shows off the brand and made previewing the menu and ordering online a breeze.